Understanding customer actions and motivations has become a critical advantage in modern retail banking. The Retail Banking Customer Behaviour Analytics Training Course at Sterling Finance Training Institute equips banking professionals with the expertise to decode customer behaviour, identify key usage patterns, and develop data-driven banking strategies that improve customer experience and strengthen business performance. By mastering behavioural analytics in retail banking, participants learn how to leverage insights to enhance revenue growth, boost product adoption, and personalise service delivery across digital and physical channels.
This comprehensive programme explores how customer data can be transformed into actionable intelligence for predicting future behaviour, including advanced churn modelling techniques to minimise customer attrition. Participants gain practical knowledge in customer segmentation, value assessment, product personalisation, and channel optimisation. With real-world case studies, analytical frameworks, and hands-on exercises, this course prepares retail banking professionals to drive competitive advantage in today’s digital banking landscape.
